Monthly Archives: September 2011

Marketing the Moneyball Movie, part 3: The Moneyball Premiere

September 20, 2011
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  Full disclosure: I might be in the Moneyball movie.  Last July I answered the call, did my duty as a baseball fan and as an American and spent a long night as an extra at the Oakland Coliseum during the filming ofMoneyball.  So I’ve been excited for this film for a long time.  Not so excited,…

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Marketing the Moneyball Movie, part 2: The Giveaway

September 19, 2011
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Marketing the Moneyball Movie, part 2: The Giveaway

  I spent enough time in the last post excoriating the A’s for the uninspired design of the the t-shirt they planned to give away on “Moneyball Day” at O.co Coliseum.  This time around, I’ll keep it positive.  Yes the t-shirt turned out to be just as bland and low budget as it looked in the advance photos. …

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Marketing the Moneyball Movie, part 1

September 8, 2011
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MoneyballPoster

Say this for the Oakland A’s – they consistently put together a top notch promotional calendar. They may have fielded less-than-competitive teams the past five years. They may play in one of baseball’s worst stadiums.  They may not have averaged even 20,000 fans per game since 2008.  But as someone who takes promotions seriously, I…

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